Knowing to franchise your business effectively is being able to perform multiple jobs, different but equally important and inseparable from each other:
* First, the thing you already own, your possession, the subject of the franchise, which helps justify the skills already mentioned. Being the leader in a trade (and staying him) is an important asset for franchising.
* Marketing
As has been said, one must model, package his concept for the franchise start, but then must maintain it alive, improve it, always check that it is in line with customer demands, and always different from those of competitors. It will assure the proper franchise development.
* Development
Under the development strategy defined, the franchisor should scrupulously follow all accompanying and selection procedures of candidates, from their first request for information on the brand to the opening of their franchise.
The choice of prospective franchisees is crucial for the brand sustainability.
* Animation and control
Animation is a complex of means, tools and actions which, in the short and medium term, will enable:
- rigorous application of the concept
- assistance and control of stores
- stimulation and motivation of emplyees
- information and ideas exchange between headquarters and stores
- strengthening the sense of belonging to the brand and the cause
- monitoring the competition
It is an ongoing dialogue with the franchisees which consists in visits to shops, stores, trainings. The animation helps the transmission of knowledge and allows an indispensable feedback to the franchisor. Control is necessary to detect and analyze the strengths and weaknesses of each franchisee, not only allows a custom animation but generally creates a positive dynamic for the entire network.
* Purchases (for distribution franchise)
Whether the franchisor is a provider for its franchisees (manufacturer, trading house) or that it acts as a referral central, it must provide its franchisees with the best market conditions.
The lever effect should play at capacity to enable the franchisor to improve over time these conditions. The extra profit generated will then be shared between franchisor and franchisees.
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